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Business Owners: Why You Need a Blog…

April 1, 2010 in Business

Through personal experience and talking to other business owners and clients, I’ve come to one very important conclusion:

PEOPLE LIKE FREE STUFF!

…and that includes free information. When you blog, the topics you discuss are now a part of a plethora of resources people turn to when they have a question. It may seem surprising, but what you’re writing today could answer a very important question for someone days, weeks, and maybe even years later.

Think about it. How many times have you googled a topic and the first page of your search results included a blog on that issue? Now put yourself in the position of the blogger. Your information is now considered valuable. In that person’s eyes, your advice is top notch, and they will likely frequent your blog and click on any links associated with it (including your business website). You’re giving away valuable, useful information in your area of expertise.

Ponder this:

“People won’t mind paying for services provided by a person who’s shown them value before a price.” – KLW


One Response to “Business Owners: Why You Need a Blog…”

  1. Mike Nicholson Says:

    Amen. Amen.

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